Mind Your Own Lifestyle


Mind Your Own Lifestyle

Based on the analysis of 40 million blog posts collected during the past six months, in six major industries, four brands—Toyota, General Motors, Honda and Whole Foods—garnered the greatest volume of positive conversation among online bloggers regarding environmental sustainability, according to the J.D. Power and Associates 2008 Environmental Sustainability Report released

Consumers are showing rapidly increasing interest in environmental sustainability, both in their personal routines and in the brands that supply the products they buy, according to the inaugural study. There is a marked shift in the way consumers are discussing sustainability—62 percent of recent online posts were related to action-oriented solutions to environmental issues, a notable difference from 18 months ago when consumers were debating whether an environmental crisis even existed.



Source: http://www.lohas.com

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